How the 95 leads were reconciled
JobTread remains the outcome source of truth; HighLevel repairs the lead-count gap.
Definitions
These counts overlap intentionally and should be read as outcome milestones, not four mutually exclusive buckets.
Lead
A unique 2026 CBC contact with structured JobTread Savvy AI attribution or strong CBC website/ad/survey evidence in HighLevel.
Estimated
A lead with an approved or pending customer-order document, or a JobTread job explicitly marked Estimate Made. Approved leads are included in this count.
Approved
A unique customer with a JobTread customer-order document in approved status. Verbal green lights and pending trust/bank approval are not counted yet.
Closed / Lost
A lead whose JobTread job is marked Dead. Some closed leads may also have received an estimate before closing.